Properly implemented, there are many benefits of Business Intelligence.
- Reporting provides users with the latest information, often in real time, with which they can make decisions.
- Provides functionality to drill down and data mine enormous quantities of data to extract trends, anomolies and potential issues.
- Development of graphical vizualisations to represent thousands of data points.
- Provide board members with a one page overview of the current status of the company.
- Build relationships with your most profitable customers. Identify customers with low spend.
- Target specific groups of customers with marketing campaigns.
- Warehouse provides a central repository of up to date, aggregated, cleansed data.
- Allows the development of OLAP cubes to provide fast reporting on the fly.
- Remove the need for Excel silos of information across an organisation.