Why Business Intelligence?"Why Business Intelligence?" "Why go to all the trouble?" "What's wrong with our Excel spreadsheets?" There are many reasons for chosing a Business Intelligence solution. Here are our Top Ten: 1. It allows for the development of a central data warehouse which provides a common source for reporting. 2. It provides an opportunity to clean up data which has been duplicated, entered with errors, or omitted altogether. No point having a customer listed in four separate databases, all with a slightly different spelled surname. Your four customers may in fact be the same customer. Think of all the money you have lost in marketing to those four 'customers'. 3. A wide variety of reporting available - create more graphical output, interact with that graphical output, drill down into your reports to identify anomolies. 4. Data mining - find trends, determine root causes for excellent or poor performance and aim to repeat or remove those causes. 5. Have the latest aggregated information at your fingertips. Make important decisions now. 6. Empower your staff - give them the information they need to do their job efficiently. 7. Deliver custom dashboards and analytics, monitor your company's Key Performance Indicators. 8. Enhance relationships with your most profitable customers. Who are they? You'll know with Business Intelligence. 9. Keep your old customers. Customer hasn't bought from you recently? Analyse your data and find out why. See how you can entice them back. 10. Analyse historic data quickly to help you determine forecasts going forward. Why Business Intelligence?
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